COUCH VIEW ORIGIN STORY

Couch View started in 2025 as a way to show cycling the way it actually feels: fast, dramatic, stylish, and a little unhinged. Filmed from the couch and cut for the internet, it turns race moments into something you actually want to watch.

Frustrated by traditional race coverage that missed the emotion and energy of the sport, Ansel set out to capture cycling through a more modern, fan-driven lens — focused on atmosphere, personality, and the people behind the races.

Through short-form films, retro-inspired visuals, and community activations around the world, Couch View has become a new way to experience cycling both on and off the screen.

Meet the founder

Ansel Smolund is a creative storyteller and cycling fan reshaping how people experience professional bike racing through his platform, Couch View. What started as a passion project watching races from the couch grew into a global creative brand blending video, design, community events, and cycling culture.

From local group rides to WorldTour events, his work celebrates the shared feeling of being a fan first. Couch View continues to evolve as a creative studio, community, and storytelling platform built around the simple idea that the best seat in cycling can start from the couch.
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WHO IS IT FOR?

Couch View is for cycling fans who love the sport and the culture around it — and for people who don’t follow racing at all but still get pulled in by the visuals, humor, and vibe.

You don’t need to know the rules. You just need to feel something.